Stellantis has released its third-quarter sales figures for the US market in 2026, revealing a mixed bag of performance across its brands. While the company’s overall sales remained remarkably stable, showing a marginal decrease of just 548 units compared to the previous year, significant shifts occurred within individual brands. In total, Stellantis sold 324,277 new vehicles in Q3 2026, a slight dip from 324,825 units in the same period last year. For the first nine months of 2026, cumulative sales reached 958,463 units, marking a 3% year-over-year increase.
Ram Drives Growth Amidst Brand Divergence
The most significant contributor to Stellantis’s sales performance was the Ram brand. Ram’s third-quarter sales surged by an impressive 29%, reaching 134,072 units, a substantial jump from the 103,717 units sold in Q3 2025. The Ram 1500 pickup truck was the star performer, with sales soaring by 73% to 76,650 units in the quarter. Year-to-date, Ram light-duty pickup sales have climbed 41%.
Conversely, Jeep experienced a notable downturn. Third-quarter sales for Jeep plummeted by 20% to 128,542 units, down from 160,564 in the prior year. Year-to-date, Jeep’s sales have fallen by 8%. While the Wrangler model showed resilience with a 5% increase in Q3 sales and a 2% rise year-to-date, other key models struggled. The Gladiator saw a 9% decline in Q3 and a 20% drop year-to-date, while the Grand Cherokee’s Q3 sales decreased by 30%.
The near-perfect balance between Ram’s substantial gains (+30,355 units in Q3) and Jeep’s significant losses (-32,022 units in Q3) was a primary factor in Stellantis’s overall flat sales performance.
Chrysler Relies on Proven Performers, Dodge Navigates Transition
Chrysler’s sales in the third quarter reached 34,494 units, with the vast majority attributed to the Pacifica minivan. Despite its age, the Pacifica defied expectations, posting a 6% increase in Q3 sales and a 13% year-to-date rise, surpassing 100,000 units sold for the first nine months of the year. This highlights the continued importance of established models for the brand’s US market presence, even as future product plans are being developed.
Dodge reported a modest 2% increase in third-quarter sales, though its year-to-date sales are down 3%. The transition in its lineup is evident in the sales figures for the Charger. The gasoline-powered Charger sold 3,446 units in Q3, while the new all-electric Charger Daytona managed only 233 units, a ratio of approximately 15:1. This indicates a strong consumer preference for the traditional internal combustion engine variant at this stage.
Alfa Romeo and Fiat Face Significant Challenges
The situation for Alfa Romeo in the US market appears increasingly dire. The brand sold just 569 units in the third quarter, a steep 65% drop from the 1,614 units sold in the same period last year. Year-to-date sales have more than halved, falling from 4,778 to 2,316 units. All key models saw significant declines: the Giulia was down 47%, the Stelvio by 42%, and the newer Tonale, despite being relatively recent, experienced a dramatic 79% sales decrease, selling only 199 units in the quarter. To put this into perspective, the daily average sales of Ram 1500 pickups exceed Alfa Romeo’s entire quarterly US sales.
Fiat’s performance was even more subdued. The brand registered only 54 sales in Q3, an 83% decrease year-over-year. This figure includes 52 units of the 500e and 2 units of the 500X. Year-to-date sales for Fiat in the US have been a mere 291 units. The 500e saw its Q3 sales drop by 82% and year-to-date sales by 80%.
An Unusual Case: A Single ProMaster City Sold
An intriguing footnote in the sales data is the sale of a single Ram ProMaster City unit in the third quarter. This model has been out of production for years, with a new generation not expected until early 2027. This solitary sale represents the only ProMaster City sold year-to-date, raising questions about its origin.
Summary
In conclusion, Stellantis’s US market performance in Q3 2026 was characterized by overall stability but significant internal fluctuations. The robust growth of Ram trucks compensated for the decline in Jeep sales. Established models like the Chrysler Pacifica continue to be vital sales drivers, and consumer preference currently leans towards the gasoline Charger over its electric counterpart. Meanwhile, Alfa Romeo and Fiat continue to grapple with extremely low sales volumes in the American market.
