Meta has announced that it will ban new political ads on its Facebook and Instagram social media platforms after Election Day in the United States.
The original end date for the restriction period was Wednesday, November 6, at midnight Pacific time, but Meta announced on its website that it would extend the ban “until the end of this week.”
Starting in 2020, Meta platforms have introduced a period of restrictions for ads about social issues, politics, or the US election during the week leading up to Election Day.
The extension of the restrictions is due to the fact that “there may not be enough time to challenge new statements made in the ads,” Meta said.
Ads that were posted before midnight on October 29, have been verified and received at least one response will remain on the platform while the restriction is in effect, but “most edits will be prohibited,” the social media giant said.
The owners of these ads will be able to plan the schedule, budget and make changes related to bidding for their political ads.
The period of restrictions does not allow advertisers to remove the “paid for” disclaimer from their ads, edit the target audience of their ads, or duplicate their most successful paid ads.
Google is also suspending US election-related ads until “the last polls close on Election Day,” but this does not apply to information campaigns run by state or federal authorities responsible for the election process.
