Chery Automobile Co., Ltd. has announced a significant adjustment to its executive roles as part of its commitment to deepening its Global 3.0 strategy. The move aims to integrate domestic and international operations more effectively and strengthen key brands.
Chery Brand Integrated into Global Market System
In a strategic move to propel its Global 3.0 strategy forward, Chery has decided to bring its main brand, Chery, under the global market system. This integration will see the Chery brand’s domestic business group directly managed by Executive Vice President Zhang Guibing. This restructuring underscores Chery’s ambition to create a unified global operational framework, often referred to as a “one-board-chess” system.
Zhang Guibing’s expanded responsibilities will encompass overseeing the Global Styling Design Center, Global Human Resources Center, Global Legal Center, Global Spare Parts Ecosystem Business Unit, and Anhui Mojia Intelligent Manufacturing Robot Technology Co., Ltd. Additionally, he will serve as the General Manager of the International Business Group, Director of the Market and Marketing Management Committee, Standing Deputy Director of the Safety and Environmental Protection Committee, and Director of the Process Reform Management Committee. Zhang Guibing has a long history of working in overseas markets and has been instrumental in building international business systems across R&D, production, and services, while also managing Mojia Robot business.
Jetour Brand Set for High-End Development
To further enhance and grow the Jetour brand, the company has appointed Executive Vice President Li Xueyong to oversee the Jetour brand business unit. This focused approach aims to drive the high-end development of the Jetour brand and establish it as a globally competitive off-road brand. Li Xueyong’s role will also include managing the Corporate Public Relations Department and serving as the Executive Deputy Director of the Market and Marketing Management Committee. His leadership will be crucial in providing marketing and service support for the domestic market under the Global 3.0 strategy and promoting the global corporate brand image.
Strategic Vision for Global Growth
Chery Automobile stated that this series of adjustments is designed to integrate the main brand into the global system and to significantly strengthen its characteristic brands. By implementing a more efficient operating system, the company intends to accelerate the execution of its Global 3.0 strategy. This strategic realignment signifies Chery’s dedication to expanding its global footprint and enhancing its competitive edge in the international automotive market.
