At CES 2024 in Las Vegas, ASUS presented a number of innovative devices and demonstrated its commitment to sustainability.
Among the new products shown:
- The revolutionary Zenbook Duo (2024) is the world’s first 14-inch laptop with two OLED screens.
- ZenScreen Fold OLED is the world’s first portable monitor with a flexible OLED panel.
- New laptops with artificial intelligence technologies based on the new Intel Core Ultra and AMD Ryzen 8040 processors are represented by the ASUS Zenbook 14 OLED, ASUS Vivobook Pro 15 OLED, and ASUS Vivobook S series.
- In the world of wearable devices, users will be able to experience new visual capabilities thanks to the latest ASUS AirVision M1 glasses.
ASUS NUC 14 Pro
A wide range of commercial devices supporting AI technologies was also presented, including the ASUS NUC 14 Pro computer, which is a worthy successor to Intel’s NUC and is designed to deliver unmatched performance and efficiency in a compact format.
With Intel Core Ultra processors, a wide range of interfaces, and a variety of display options, the NUC 14 Pro series delivers seamless performance in a variety of work environments.
The NUC 14 Pro comes in a 4×4 chassis with a matte textured finish and removable top panel, while the NUC 14 Pro+ comes in a new 5×4 chassis made of high quality anodized aluminum.
Specifications of the ASUS NUC 14 Pro
The NUC 14 Pro models are compatible with Windows 11, Windows 11 IoT Enterprise, and various Linux distributions, making them versatile devices for providing dynamic computing resources that are tailored to the user’s needs.
Equipped with Intel processors up to Core Ultra 9 with clock speeds up to 5.1 GHz, integrated Intel Arc graphics and Intel vPro technology, these powerful desktop systems redefine the computing capabilities of a compact computer.
The NUC Pro models are the first in the line to be equipped with up to 96GB of DDR5-5600 memory, two NVMe x4 SSDs, and an adapter-enabled BIOS. Thanks to a wide range of interfaces, the NUC 14 Pro series provides unparalleled connectivity for a variety of devices. They support simultaneous connection of up to four monitors thanks to two HDMI 2.1 (TMDS) ports and two Thunderbolt 4 ports (depending on the model).
Expansion and convenience
With two slots for high-speed SSDs and the ability to expand the disk subsystem, these solutions meet the diverse storage needs of users.
No screws are required to secure the drives, making installation faster, easier, and safer. With a slim yet sturdy chassis with a matte textured (Pro) or anodized aluminum (Pro+) panel finish, removable top panel and VESA mounting plate, these small form factor desktops fit into any workspace.
The devices are backed by a three-year ASUS limited warranty. In addition to ready-to-use mini-PCs with an operating system, the NUC line also offers users boards for upgrading existing computers and kits for assembling mini-PCs without an operating system.
Powerful laptops
Other business solutions designed to meet customer needs include the ASUS Fanless Chromebox CF40 mini PC with a completely silent fanless cooling system, as well as the updated ASUS ExpertBook B5 laptop and ASUS ExpertCenter D5, D7 and D9 PCs. The new ASUS ExpertBook CX54 Chromebook Plus is the first Chromebook in the ExpertBook series, as well as the world’s first ultra-powerful Chromebook Plus powered by Intel Core Ultra processor.
Also announced were the new TUF Gaming A16 and F16 laptops for gamers, as well as a significant update to the TUF Gaming A15 model for 2023. These laptops are equipped with Intel Core HX or AMD 8000 series processors and GeForce RTX™ 40 series graphics processors for laptops. In addition, the TUF Gaming lineup has been expanded with the Z790-BTF WiFi and GeForce RTX 40 Series BTF White graphics cards, as well as BTF White OC Edition motherboards.
Promoting innovation
Speaking at the event, ASUS Co-CEO S.Y. Hsu emphasized the company’s leading role in promoting innovation:
“This year, we not only continued our remarkable journey towards a greener future, but also leveraged our technical expertise in artificial intelligence, as well as strategic alliances and partnerships to create innovative solutions.”
According to him, as the new era of artificial intelligence begins, ASUS is constantly striving to leverage years of experience in this field to improve the lives of every user.
Committed to quality and sustainability
As part of its commitment to quality, ASUS has subjected its 2024 consumer and commercial laptops to rigorous reliability testing in accordance with the U.S. military-industrial standard MIL-STD 810H. This comprehensive testing reflects the company’s commitment to ensuring the long life of its products and exceptional user experience.
The presentation not only showcased the company’s latest technological innovations, but also emphasized its unwavering commitment to sustainable development. Under the theme of the presentation, “In Search of the Incredible: Beyond the Possible,” ASUS highlighted its strong ESG initiatives that embed sustainability into products, operations, and services. ASUS is committed to creating a zero-carbon enterprise, and the company’s recent recognition as an EPEAT Climate+ Champion recognizes its initiatives and underscores its proactive stance on environmental protection.
By setting ambitious and reasonable emission reduction targets, validated by the reputable SBTi organization, the company also demonstrates its commitment to mitigating climate impact. The ASUS Carbon Partner Services program, recently launched in Taiwan for the ExpertBook B9403 notebook and ExpertCenter D9 PC, redefines how businesses can contribute to carbon neutrality by offering verifiable carbon credits to customers to encourage them to reduce their environmental impact.
ASUS’ commitment to sustainability has been recognized globally, with the Financial Times recognizing the company as a climate leader in Asia Pacific and including it in the Corporate Knights Clean 200 index. As a pioneer in green technology, ASUS has a history of groundbreaking initiatives, such as the world’s first zero-carbon laptop, the Bamboo series of bamboo laptops, and the recent launch of the first certified zero-carbon business laptop in 2022.
The company actively uses recycled materials in production and packaging: since 2017, it has used more than 1,600 tons of recycled plastic, and in 2022, more than 20,000 tons of recycled paper. ASUS’s commitment to reducing its environmental footprint is evident in the fact that since 2019, the company has organized the recycling of more than 40,000 tons of electronics waste. In 2022, ASUS’ revenue from the sale of products with environmental certification exceeded 87.2% of the company’s total revenue, indicating further progress towards a circular economy to minimize environmental impact.
Artificial intelligence in notebooks and a wide range of other products
ASUS’s recent strategic decision to acquire Intel’s Next Unit of Computing (NUC) business marks a key milestone in the company’s continued expansion of its AI and IoT R&D capabilities. This acquisition has enabled ASUS to enter key markets, including industrial, commercial and consumer segments, strengthening its role as a leading technology solutions provider.
ASUS introduced an impressive lineup of innovative products, demonstrating its continued commitment to pushing traditional boundaries and creating innovative technology solutions. The new ASUS laptops, powered by Intel Core Ultra processors with AI technology, introduce the latest advances in computing.
These processors enable you to perform complex tasks quickly and take advantage of advanced security measures. These devices are more than just laptops; they herald a new era of intuitive and efficient computing designed to meet the diverse needs of today’s consumers and professionals.
By emphasizing the transformative impact of its product portfolio, ASUS is demonstrating exceptional capabilities that go beyond business as usual. The company envisions a future where quality life with intelligent technology is accessible to all, so it pays special attention to sustainability, innovation and user-centered design.
The event also emphasized that the company is introducing artificial intelligence into its line of consumer and commercial laptops to enable users to enjoy modern capabilities and improve their work-life balance. The introduction of Intel Unison technology creates a unified platform that can seamlessly connect different devices such as PCs, laptops, tablets and smartphones, making it easier to navigate and access files and programs anywhere.
The Intel Core Ultra processor with integrated Neural Processing Unit (NPU) accelerates AI tasks and AI-powered cloud computing, delivering exceptional performance while being highly energy efficient. These innovations help to extend battery life, which meets today’s environmental requirements.
With these latest technologies, users can expect faster content generation, simplified data analysis, enhanced multitasking, and enhanced security, ushering in an era of unprecedented computing capabilities and promise.
