Apple is making management changes to improve its AI and Siri efforts. Kim Worratt, who recently helped bring Vision Pro software to market and has been with Apple for 36 years, has moved to Apple’s artificial intelligence and machine learning division and will become a “top deputy” to AI boss John Giannandrea, Bloomberg reports.
The company made a big splash with its AI/Apple Intelligence efforts at WWDC last year, but they didn’t have the same impact as things like OpenAI’s ChatGPT or Google’s Gemini. Apple has also been slow to implement what it has announced, and a major update to Siri that allows it to understand what’s happening on the screen and take action may not be available until iOS 18.4. And the company’s AI-powered summaries of news stories will be paused in iOS 18.3 after criticism that the summaries were incorrect.
The involvement of Warratt, whose resume at Apple includes work on the original iPhone software, in the AI team seems to indicate that Apple wants to bring more rigor to the company’s AI development. It also indicates that Apple may see AI as a more important thing for its future than Vision Pro.
Bloomberg also reports that “the AI group is focused on modernizing Siri’s underlying infrastructure and improving the company’s internal AI models” this year, according to a Giannandrea memo.
