On Thursday morning, YouTube TV sent out an email to its subscribers announcing another change in tariffs: from $73 to $83 per month.
The price increase has already taken effect for new subscribers. Existing users will start paying the new rate during their first billing cycle on or after January 13.
In 2017, YouTube launched with a price of just $35. Subsequent price hikes saw the price rise to $40 in 2018, $50 in 2019, and $65 in 2020. As soon as the situation had stabilized for a few years, another increase occurred in 2023 – to $73 (this is without taking into account all the additional services, such as 4K Plus and sports packages). And here we are today with $83 cable TV under a different name and in a different pipe.
If you’re a YouTube TV subscriber facing an existential crisis after the underdog hero you once rooted for ended his career, we can help. You can cancel your membership.
Unfortunately, the alternatives are either more expensive or limited. Hulu+ Live TV offers a package that costs the same $83, but at least for that price you also get Hulu, Disney+, and ESPN+ (all with ads). Sling TV is more customizable and can be had for as little as $40 a month, but it’s broken up into color-coded channel collections that seem to be organized to maximize sales potential.
