YouTube has partnered with Creative Artists Agency (CAA) to help creators identify content using AI-generated similarities on the platform and send takedown requests. Early next year, the company will test the management system on celebrities and athletes, and then launch it for “YouTube’s top creators, creative professionals, and other leading talent partners.”
In September, YouTube announced plans for tools that would help manage creators’ AI-generated images and voices. Now the company says it can give celebrities (and soon authors) the ability to control AI copies of their likeness, such as their face, “at scale.”
Last year, CAA introduced CAAVault, which scans and stores digital likenesses of its customers, including their faces, bodies, and voices.
YouTube is also working on “synthetic singing identification technology” that will detect AI content that attempts to reproduce the voices of authors. YouTube has already allowed music labels to request the removal of AI content that imitates the voice of a performer, and also began requiring authors to tag videos containing AI content earlier this year.
