TikTok said goodbye to its American users over the weekend and then came back for an encore with no clear ending. But now it has been joined by several imitators, including X (formerly Twitter). Late on Sunday night, X announced in typical Elon Musk fashion that its US users now have a separate tab for vertical videos.
The new video tab is located in the bottom panel of the app and is represented by a play button icon. Previously, users had to tap on a video and then scroll up or down to see more content – now the user doesn’t have to select the original video. This development complements X’s existing video offerings, including a TV app that is far from impressive.
Bluesky is also trying to capitalize on TikTok’s uncertainty by announcing a new vertical video feed on Sunday. “We had to join the video action too – now Bluesky has custom video feeds! Like any other ribbon, you can choose whether to pin them or not. Bluesky is customizable,” the company said in a statement. Users can find trending videos in the Explore tab and pin the feed.
