According to a report by Bloomberg’s Mark Gurman, Apple is considering using OpenAI or Anthropic to help make the updated Siri work with artificial intelligence. As Apple continues to struggle with the development of an updated “LLM Siri,” it has asked OpenAI and Anthropic to create versions of their large language models for testing in the company’s private cloud infrastructure.
For several months, Apple has been working to get its AI-powered Siri back on track after delaying the launch of the updated assistant in March. Later, Apple appointed Vision Pro head Mike Rockwell as the head of AI and Siri after CEO Tim Cook “lost confidence” in former team leader John Giannandrea.
According to Bloomberg, Rockwell asked his team to test whether Anthropic’s Claude, OpenAI’s ChatGPT, or Google’s Gemini handles basic queries better than their own models, with Anthropic apparently seen as the most promising. While Google has Gemini AI features for Android and the Pixel line, Samsung licenses Google’s AI model for its phones. It is also reported that the company is close to concluding a deal with Perplexity, which already has a tie-up with Motorola. Earlier this month, Bloomberg reported that Apple’s management was considering acquiring Perplexity to bolster its ambitions in the AI space.
LLM Siri was virtually absent from Apple’s Worldwide Developers Conference earlier this month, where Vice President of Worldwide Marketing Greg Joswiak admitted that the technology “doesn’t meet our quality standards.” Bloomberg notes that Apple’s plans to incorporate a third-party artificial intelligence model into Siri are still in the “early stages” and that the company is still considering using its own models.
