OPPO has announced an exciting collaboration with the popular virtual singer Luo Tianyi. This new project centers around the OPPO Reno17 smartphone series and is highlighted by the release of a joint themed song titled “Ignite the Moment of Wonder.”
Collaboration Details
The partnership between OPPO and Luo Tianyi will unfold across five key initiatives, offering unique experiences for fans of both the brand and the virtual artist.
Limited Edition Smartphones
A standout offering is the release of 500 exclusive Reno17 smartphones featuring Luo Tianyi-themed engravings. These limited-edition models are positioned as a must-have for collectors.
Gift with Purchase
Additionally, customers purchasing any smartphone from the Reno17 series through official sales channels will have the opportunity to receive an exclusive Luo Tianyi gift set. This initiative aims to add a special touch to the acquisition of a new device.
Personalization and Engraving Service
OPPO is also providing a complimentary custom engraving service for Reno17 smartphones. This service will be available until February 10, 2027, allowing users to personalize their devices.
Offline Events
From November 21 to December 6, 2026, in-store events will be held at OPPO’s official retail locations. These events will celebrate the Luo Tianyi collaboration and are designed to offer attendees a special experience.
Online Giveaways and Merchandise
Furthermore, from November 13 to December 13, 2026, online prize draws will take place across various platforms. Prizes will include a range of Luo Tianyi merchandise, giving fans a chance to win exclusive themed items.
This collaboration underscores OPPO’s commitment to innovation not only in technology but also in its marketing strategies, bridging the gap between high-tech products and popular culture through virtual idols.
Source: ithome.com
