Nvidia has acquired Gretel, a San Diego startup that has developed a synthetic data generation platform for training artificial intelligence. Terms of the acquisition were not disclosed. The deal was valued in the nine-figure range, according to Wired, which is above Gretel’s recent valuation of $320 million.
Gretel and its team of about 80 employees will be attached to Nvidia, where its technology will be deployed as part of a suite of generative AI services for developers, Wired reported.
Gretel was founded in 2019 by Alex Watson, Laszlo Bock, John Myers, and Ali Golshan, who also serves as the company’s CEO. The startup refines models, adds its own technology, and then packages those models for sale.
Gretel had raised more than $67 million in venture capital before its launch, according to Crunchbase.
Nvidia’s acquisition is strategic and timely. Tech giants like Microsoft, Meta, OpenAI, and Anthropic are already using synthetic data to train flagship AI models as they exhaust sources of real-world data.
