Recently, Microsoft made a big step in the AI world by launching a consumer version of Copilot for $20 per month that includes ChatGPT technology from OpenAI. Previously, Microsoft’s AI assistant was focused on large businesses, costing $30 per user per month, with a minimum subscription of 300 users. This pricing strategy left small businesses and individuals behind. However, the new consumer version is not only more affordable, but also more accessible, with no minimum subscription.
This shift in strategy reflects Microsoft’s recognition of the growing demand for AI tools among a broader audience. The consumer version, integrated with Microsoft Office, allows users to use AI for tasks such as summarizing data, creating content, and answering queries in programs such as Word, Excel, and PowerPoint. This integration is particularly interesting because it combines advanced AI capabilities with everyday productivity tools, making AI a practical part of everyday work and personal tasks.
Microsoft’s decision to open up access to its artificial intelligence to individual consumers and small businesses is more than just a business move. It’s a nod to the democratization of AI technology, making it more accessible and useful to a wider audience. The company’s plans to deploy a designer for creating thematic copilots further emphasize this approach aimed at meeting the needs of different users.
Although the new Microsoft offerings are similar in price and features to OpenAI’s ChatGPT Plus, the integration with Office gives them a unique advantage. However, the company’s approach to data privacy differs between the consumer and enterprise versions. In the consumer version, Microsoft plans to retain some data to retrain and improve its models, a practice that raises important questions about user privacy and data use.