Honor 700 Series Launch Set for November 23; Actress Ju Jingyi Named Brand Ambassador

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Honor’s upcoming 700 series of smartphones is gearing up for its official unveiling. Li Jian, CEO of Honor Terminal Co., Ltd., has announced that the launch event will take place on November 23rd. Joining the brand for this occasion is renowned actress and singer Ju Jingyi, who has been appointed as the face of the new lineup.

Honor 700: Launch Details Revealed

Li Jian shared the announcement on his Weibo account, inviting everyone to the presentation with the message: “11月23日,发布会见!” (November 23rd, see you at the launch event!). This date is further corroborated by an official poster teasing “Honor 700 Series Journey for Light and All-Scenario New Product Launch.” The event is scheduled to commence at 14:30.

Adding to the details, Guy Haitao, President of Honor’s Brand Marketing Department and Chief Marketing Officer (CMO), hinted at the event’s location via Weibo, posting: “11月23日,武汉见” (November 23rd, see you in Wuhan). This suggests that the Honor 700 series launch event will be held in the city of Wuhan.

Setting New Standards with Honor 700

In a press conference held for media representatives on November 12th, three new models from the Honor 700 series were previewed. A significant highlight of the series is the groundbreaking “Qinghai Lake” battery, boasting a massive 9000 mAh capacity – the largest ever for this smartphone line, yet remarkably maintaining a slim profile that positions it as a class leader.

In the imaging department, the Honor 700 series will debut its “4K Cinematic Live” feature. All models are equipped with a 200-megapixel main sensor. The Honor 700 Pro and Honor 700 feature a 50-megapixel periscope telephoto lens with 3.5x optical zoom, capable of recording 4K video at any focal length. A new 200MP “soft light” system for selfies, coupled with a studio-grade ring light featuring adjustable brightness, is also a key innovation. Users can leverage the rear screen to take selfies with all main cameras, while an independent side button allows for quick mode switching.

An interesting innovation is the “Beidou” AI screen located on the back. It integrates the AI assistant YOYO Doubao, offering AI customization, communication, and proactive assistance features. The rear screen also houses an industry-unique high-precision PPG heart rate sensor, supporting the “AI Body Check” function. Within one minute, the device can measure heart rate, blood oxygen levels, and heart rate variability (HRV) metrics.

Performance and Display Prowess

The Honor 700 series is powered by what are described as the most potent Snapdragon processors in their class. The Honor 700 and 700 Pro are equipped with flagship Snapdragon 8 chips, enhanced by Honor’s Phantom Engine optimization. The new generation “Oasis Eye Protection Screen” offers a 1.5K resolution and exceptionally narrow bezels (0.98 mm) on all four sides. Its 3840 Hz PWM dimming technology ensures a zero-risk flicker experience.

All models support Honor’s in-house developed third-generation RF chip and run on MagicOS 11, promising seamless integration within the Honor ecosystem. (Note: The original article mentions seamless integration with the Apple ecosystem, which seems to be a mistranslation or misstatement in the source, as Honor devices typically integrate with their own OS and ecosystem.)

The three models in the series cater to distinct market segments: the Honor 700 Pro is positioned as a lightweight flagship with an outstanding design, the Honor 700 offers a balanced user experience, and the Honor 700S targets the entry-level segment for users who prioritize aesthetics.

Pricing for the new devices will be disclosed during the November 23rd presentation. Stay tuned for further updates!

Source: https://www.ithome.com/1/026/753.htm

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