SAIC-GM-Wuling (SGMW) has announced robust global sales figures for October, reporting a total of 142,757 vehicles sold. A significant portion of these sales, 99,958 units, came from their new energy vehicle (NEV) segment, pushing the NEV proportion to over 70% of the total.
Strong Overseas Performance Continues
The company also highlighted its expanding international presence, with cumulative overseas sales exceeding 320,000 units by the end of October. This achievement underscores SGMW’s growing global footprint.
Breakdown of October Sales
Delving deeper into the October numbers, the Wuling red-badge series contributed 35,001 units to the total sales. The Wuling silver-badge series performed strongly with 60,835 units sold. In terms of international markets, 38,911 units were exported. The Huajing S, a model developed in collaboration with Huawei, saw its sales reach 7,507 units.
Understanding SGMW’s Brand Strategy
SGMW operates with distinct brand strategies for its red and silver badges. The red-badge series primarily targets the domestic Chinese market, emphasizing practicality and affordability, with popular models like the Hongguang and Rongguang serving both commercial and household needs. In contrast, the silver-badge series is geared towards a global audience, focusing on passenger-oriented designs and higher quality standards. Notable models under the silver badge include the JiaChen, XingChen, and KaiJie.
Huajing S: A Testament to Tech Collaboration
The Huajing brand represents SGMW’s foray into intelligent family mobility, a joint venture with Huawei’s Qiankun. Initially focused on technology cooperation in areas like intelligent manufacturing, assisted driving, and smart cockpits, this partnership was elevated to a comprehensive strategic collaboration in April 2026. This expanded cooperation now covers the entire Huajing series, starting with the Huajing S.
The Huajing S, launched on May 8, 2026, is the flagship model resulting from the “Three Intelligences” (intelligent manufacturing, assisted driving, smart cockpit) cooperation. Positioned as a full-size, six-seater SUV, it boasts impressive dimensions with a length of 5235mm and a wheelbase of 3105mm. Every Huajing S comes standard with Huawei’s Qiankun Intelligent Driving ADS Pro Enhanced Edition, the HarmonySpace 5 Hongmeng cockpit, and Qiankun vehicle cloud. Buyers can choose from two-wheel-drive versions with CLTC pure electric ranges of 200km and 255km, or a four-wheel-drive version offering a 235km range. Future OTA updates will enable it to support Huawei’s Qiankun Intelligent Driving ADS 5 Pro.
Since its market debut, the Huajing S has experienced consistent sales growth, with monthly deliveries increasing from 3,603 units in May 2026 to 7,507 units in October 2026, accumulating over 30,000 units in just five months.
Year-to-Date and NEV Milestones
Looking at the broader picture, SGMW’s overseas sales from January to September 2026 reached 282,980 units, marking a significant year-on-year increase of 43.4%. For six consecutive months within this period, the company achieved monthly overseas sales exceeding 30,000 units. Globally, SGMW’s cumulative sales from January to September 2026 stood at 1,058,169 vehicles. Of these, NEVs accounted for 569,640 units, representing 53.8% of the total. The company also celebrated a milestone, with its cumulative global NEV sales surpassing the 4 million mark.
Hongguang MINIEV Continues Dominance
The Wuling silver-badge series’ popular Hongguang MINIEV family has achieved cumulative sales exceeding 2 million units by the end of October 2026. It has also maintained its position as the best-selling model in the A00 micro-car segment for an impressive 74 consecutive months.
