Discord is officially launching quest ads on mobile devices and will start showing users videos in exchange for rewards from June 2025. The messaging service has been testing its advertising experience called “Quests” on mobile devices for some time now after they were officially launched on desktop devices a year ago. But next month, video quests will become widely available on the mobile app. Discord describes the experience as “a way for players to discover games and new content while being rewarded for playing, streaming, or watching videos.”
For advertisers, it’s a way to get people to watch their trailers for new games, as well as video announcements for things like DLC releases. Some quests even ask users to stream games to unlock rewards, which can potentially bring advertisers new players for their games. Discord says that companies have used this format for advertising campaigns for some of the most recognizable video game franchises, including Diablo, Street Fighter, World of Warcraft, and Genshin Impact. Other non-video game companies have also used this format, so you can expect movie trailers and other types of video announcements. For example, Max offered users to watch the trailer of the movie Dune: The Prophecy” before its premiere. Just like on the desktop, users will receive a notification when a quest appears and can accept it to complete the task it requires.
