SoftServe, a global IT company with Ukrainian roots, has been named a Challenger in Gartner’s Magic Quadrant 2024 report for Software Development Services. This year, the company was recognized for its focus on generative AI and customer focus. The evaluation of the companies included in the report was based on specific criteria that analyzed the overall completeness of the vision and the ability to execute.
To learn more about the Gartner Magic Quadrant and how SoftServe delivers innovative software development, please visit.
“Being recognized as a Challenger validates SoftServe’s excellent reputation and underscores our commitment to helping customers succeed with innovative solutions that create tangible business value,” said Gary Propper, CEO of SoftServe.

Development of Gen AI technologies
The company aims to develop and implement new Gen AI technologies that create high-quality customized solutions. Propper adds:
“Customers who work with SoftServe are on a course to become future-proofed businesses with a greater chance of long-term success.
Over the course of this year, SoftServe has been making significant progress in the Gen AI space, developing tools such as Gen AI Industrial Assistant, Gen AI Chatbot Kit, and the Gen AI Portal platform. These developments demonstrate the company’s best practices in creating niche technology solutions tailored to customer needs using generative AI.
“A forward-thinking approach to technology adoption and strategic investments in Gen AI capabilities are the main drivers of our progress this year,” said Alex Chubay, CTO, SoftServe.
According to him, the Gen AI lab has become an innovation center for rapid experimentation, making us a new leader in Gen AI and other advanced technologies. He believes SoftServe’s high-tech expertise, along with an exceptional approach to customer relations and agile methodologies, are the main factors behind its success in software development.
Magic Quadrant
The Magic Quadrant reports are the culmination of thorough, fact-based market-specific research that provides a broad view of the relative positions of providers in markets where growth is rapid and provider differentiation is pronounced.
The providers are organized into four quadrants: Leaders, Challengers, Visionaries, and Niche Players. The research allows you to get the most out of the market analysis according to your unique business and technology needs.
This year, EPAM, the largest IT company in Ukraine, is among the leaders.









