Samsung has officially increased the suggested retail prices for its Galaxy S26 series smartphones in China, as noted on the company’s official website. This price adjustment affects all models within the S26 lineup, with increases ranging from 800 to 1,800 yuan.
Galaxy S26 Series Price Adjustments
The base model, Samsung Galaxy S26 with 12GB of RAM and 256GB of storage, previously priced at 6,999 yuan, will now retail for 7,799 yuan, marking an increase of 800 yuan. The Galaxy S26+ also sees a price bump. Its 12GB + 256GB variant, originally 7,999 yuan, is now 8,999 yuan (an increase of 1,000 yuan). The higher storage option for the S26+, the 12GB + 512GB model, moves from 9,599 yuan to 10,599 yuan, also a 1,000 yuan increase.
The premium Galaxy S26 Ultra also experiences price hikes across its configurations. The 12GB + 256GB version is now priced at 10,999 yuan, up from 9,999 yuan (a 1,000 yuan increase). Similarly, the 12GB + 512GB model has increased from 11,599 yuan to 12,599 yuan, another 1,000 yuan jump. The top-tier 16GB + 1TB Galaxy S26 Ultra sees the most significant price increase, rising from 13,999 yuan to 15,799 yuan, a substantial 1,800 yuan hike.
Promotional Offers and Price Protection
Despite the increased suggested retail prices, Samsung is offering incentives on its official website for some Galaxy S26 models. Through the use of coupons, the effective starting price for the Galaxy S26 series can be as low as 5,999 yuan. Furthermore, Samsung is providing a “price protection for Double 11” service, which could offer customers further value during the major shopping festival.
Context of the Galaxy S26 Launch
The Galaxy S26 series, which launched earlier, features the customized fifth-generation Snapdragon 8 flagship chip and integrates Samsung’s Galaxy AI features. The initial launch prices were 5,499 yuan for the Galaxy S26 and S26+, and 9,999 yuan for the Galaxy S26 Ultra, which was also highlighted as Samsung’s first flagship phone with an anti-peeping screen.
This price adjustment in the Chinese market comes amidst ongoing discussions about the increasing costs of smartphone manufacturing and the overall economic climate. While Samsung has raised the official list prices, the availability of discounts and price protection suggests a strategy to maintain sales momentum and customer interest, particularly leading up to significant shopping events like Double 11.
