Japanese tech giant Rakuten Group and U.S.-based AST SpaceMobile have inked a strategic agreement to establish a joint venture aimed at deploying direct satellite connectivity for smartphones across Japan. The new entity, named ‘Rakuten AST,’ will focus on bridging network coverage gaps in remote areas like mountainous regions and distant islands, while also ensuring communication resilience during emergencies.
Satellite Connectivity for All Japanese Citizens
The proposal from Rakuten and AST has received endorsement under a Ministry of Internal Affairs and Communications (MIC) competition for a ‘Low Earth Orbit Satellite Infrastructure Project for Autonomy.’ This endorsement paves the way for a significant government subsidy, potentially reaching JPY 148 billion over three years, facilitated by the Communications and Information Network Association of Japan.
Under the leadership of the new Rakuten AST company, collaborating with AST SpaceMobile, the deployment and operational management of mid-band spectrum satellites will be carried out. The primary objective is to launch direct satellite-to-smartphone communication services in the Japanese market by March 2029.
“We aim to create a robust and universal communication network that guarantees accessibility even in Japan’s most remote corners,” stated a Rakuten Group representative. “This collaboration with AST SpaceMobile is key to achieving this ambitious goal.”
‘Rakuten Super Reliable Satellite Service’ Continues Evolution
Meanwhile, the previously announced ‘Rakuten Super Reliable Satellite Service’ (Rakuten Saikyo no Satellite Service), initially planned for a 2026 launch, will continue as a separate offering. Its concept has seen some adjustments, with the company now planning to initiate commercial testing within 2026. This service will be available without user quantity limitations, though access time to the service will be capped.
“We are thrilled to expand our capabilities in Japan through this partnership with Rakuten,” commented an AST SpaceMobile representative. “Our direct-to-device satellite technology is revolutionary, and we are confident that together with Rakuten, we can offer Japanese consumers an unprecedented level of connectivity.”
The rollout of direct satellite-to-smartphone connectivity represents a logical evolution in telecommunications, promising to connect millions of users previously underserved due to geographical or infrastructural limitations. This initiative is expected to significantly impact the country’s digital transformation and enhance its resilience against natural disasters.
