Wu Yun, the newly appointed General Manager of SAIC Volkswagen, has initiated a significant reshuffling of its mid-level management team, just one month into his tenure. The changes, effective September 2, 2026, impact approximately 20 positions across key departments including marketing, product definition, production planning, financial control, and supply chain.
Broad Managerial Overhaul
Sources indicate that 16 individuals have been given acting appointments, three have been reassigned after stepping down from their current roles, and one person will no longer hold a concurrent position. Notably, all these appointments are designated as temporary, or ‘acting’ roles, rather than permanent confirmations, signaling a period of evaluation and strategic realignment under new leadership.
This broad adjustment is Wu Yun’s first major organizational move since taking the helm at SAIC Volkswagen, covering crucial areas from new vehicle product strategy and market promotion to production and delivery.
Key Appointments in Sales and Product Development
Significant changes are evident within the sales division. Chen Feng, formerly the General Manager of Volkswagen Brand East China Marketing Region, is now acting as the Deputy Manager of the Volkswagen Brand Marketing Business Department, also serving as the acting Manager of the Volkswagen Brand Sales Department. Yu Wei, previously the Manager of the Volkswagen Brand Sales Department, has transitioned to manage the Volkswagen Brand High-End Models GTM Department in an acting capacity. Xu Jinjin, who led the Volkswagen Brand High-End Models GTM Department, will now act as the General Manager of the Volkswagen Brand East China Marketing Region.
In the product development sphere, Chen Li moves from Marketing Department Manager to the acting role of Product Definition Department Manager. Shao Chunhui, the former Product Definition Department Manager, is now acting as the Product Strategy Department Manager for mainstream models. Hu Yiren transitions from Marketing Communications – Purple Department Manager to acting Manager of the Volkswagen Brand Marketing Department. Sun Lisha shifts from Product Platform Strategy Department Manager to acting Manager of the Powertrain Management Department, with Yu Xiaofeng moving in the opposite direction.
Rationale Behind the Restructuring
Sources close to SAIC Volkswagen suggest the restructuring is a direct response to declining sales and an increasingly bloated organizational structure. Previously, the sales company was designed to support an annual sales volume of 2 million vehicles and three brand divisions. However, with falling sales, the addition of a GTM (Go-to-Market) line resulted in a more complex and less efficient setup. The current adjustment realigns the organization to a scale of two brand divisions and an approximate annual sales volume of 700,000 vehicles. This ‘organization size clearly inverted with business volume’ situation made streamlining essential.
Sales Performance Context
SAIC Volkswagen’s recent sales figures highlight the challenges the company faces. In August 2026, the company reported sales of 47,700 vehicles, marking a substantial year-on-year decrease of 44.97%. Year-to-date sales stood at 432,200 units, a 34.34% decline compared to the previous year. This performance underscores the urgency for strategic adjustments to improve efficiency and market competitiveness.
