Meta develops smart glasses in collaboration with Prada

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Meta develops smart glasses in collaboration with Prada

Meta is working on a pair of AI-powered smart glasses with Italian high-fashion brand Prada, CNBC reported Tuesday. It’s not yet known when Meta’s smart glasses for Prada will be publicly announced.

The reported collaboration with Prada means Meta is looking to offer its AI-powered smart glasses technology to more fashion companies outside of its relationship with eyewear giant EssilorLuxottica. Meta has worked closely with EssilorLuxottica and its many brands. Prada is not owned by EssilorLuxottica, although the fashion brand has relied on the company to make its eyewear for decades, and the companies just renewed their partnership.

Meta has already sold millions of Ray-Ban Meta AI smart glasses. Earlier this week, the company hinted at a collaboration with another EssilorLuxottica brand, Oakley, as previously reported by Bloomberg. CNBC reports that Oakley’s smart glasses, which could be announced as early as Friday, could cost around $360.

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