Ukraine’s largest electronic communications operator Kyivstar will offer a discount of up to -25% on Big Data email campaigns in the run-up to the Christmas season. Special conditions are valid for new customers within 3 months from the date of signing the contract. You can join the promotion from 04.12.2023 to 24.12.2023.
“2023 is a difficult year for Ukrainian business. In particular, because for the second year in a row, businesses have been forced to operate in a full-scale war. Relocation, loss of logistics chains, inflationary processes, reduction in the number or redistribution of customers added significant challenges to the work of large and small businesses. And while large companies had a greater margin of safety and adapted faster, for small and medium-sized businesses such challenges often became insurmountable,” says Kostiantyn Vechir, Kyivstar’s Business Development Director for Corporate Market.
Therefore, the operator aims to support Ukrainian companies, regardless of their size, and help them communicate more effectively with customers and offer their services, especially during the Christmas season. The manager notes that it can be a variety of communication, including promotions, special personal offers, informing about the seasonal assortment, opening of new points of sale, etc.
What does Big Data give you?
Big Data email algorithms allow you to perform several types of business information:
1. Targeted email campaigns that take into account individual consumer behavioral characteristics and segment the audience by certain parameters, such as age, gender, interests, or location. Only those customers who are most interested in the offer will receive it.
2. Triggered email campaigns, which allow you to set up communication automatically based on certain events (triggers) and send customers notifications when this event occurs. For example, when a customer passes by your establishment.
Kyivstar notes that the offered services and services based on Big Data are created by the mobile operator. The company complies with the laws of Ukraine “On Information” and “On Personal Data Protection” when working with data, and does not transfer or sell subscribers’ personal data. All analytical models using Big Data are based on non-personalized and encrypted data.
