The latest iPhone 18 Pro series is off to a strong start in the Chinese market, reportedly selling over 2 million units in less than two weeks since its launch. This impressive sales figure was shared by digital blogger @RD观测, who closely monitors domestic smartphone market share.
Strong Initial Performance
According to @RD观测’s latest report, the iPhone 18 Pro and iPhone 18 Pro Max have achieved a sell-out of more than 2 million units within their first 14 days of availability. This follows an earlier report from the same blogger that indicated the series had already sold nearly 1.3 million units within its first 7 days. For context, this 7-day sales figure was approximately 115% of the iPhone 17 Pro series’ performance during the same period and 90% of the iPhone 17 series.
Key Features of the iPhone 18 Pro Series
The iPhone 18 Pro series was officially unveiled at Apple’s 2026 autumn event on September 10th. The lineup includes the iPhone 18 Pro and iPhone 18 Pro Max, with starting prices set at 9999 yuan and 10999 yuan, respectively. These new models boast significant upgrades, including the cutting-edge 2-nanometer process A20 Pro chip. This chip, inspired by Apple’s M-series silicon packaging, promises new heights in both performance and energy efficiency for the iPhone.
Both the iPhone 18 Pro and iPhone 18 Pro Max feature a redesigned, smaller ‘Dynamic Island’. The camera system also sees a substantial upgrade with a new 48-megapixel fused main camera, now equipped with a variable aperture. This allows for greater control over depth of field and light intake, potentially leading to enhanced photographic capabilities in various lighting conditions.
While the source text focuses on early sales data, the reported success of the iPhone 18 Pro series suggests continued strong consumer demand for Apple’s flagship devices in China. The combination of iterative hardware improvements and Apple’s ecosystem continues to resonate with the market.
