A new official account, identified as the spokesperson for Huawei’s terminal business, has recently appeared on the Weibo platform. The account, named “@菊厂小喇叭” (Ju Chang Xiao La Ba), has already garnered over 100,000 followers despite not having published any official content yet.
The exact launch date of the account remains unclear. Some netizens have reported following it for more than 1900 days, suggesting it might be a rebranded or renamed account from a previous entity. The name “菊厂” (Ju Chang), literally translating to “Chrysanthemum Factory,” is a common affectionate nickname used by Chinese netizens to refer to Huawei, stemming from the company’s logo.
The emergence of this official spokesperson account signals a potential new phase in Huawei’s communication strategy for its consumer products division. Historically, tech companies often utilize official spokesperson accounts to disseminate information, manage public relations, and engage directly with their user base. The “@菊厂小喇叭” account is expected to play a similar role for Huawei’s smartphone, tablet, wearable, and other consumer electronics divisions.
With the rapid evolution of the digital landscape and the increasing importance of social media in brand perception, such dedicated accounts are crucial for maintaining transparency and building community. While the account’s first official post is highly anticipated, its rapid follower growth indicates significant public interest in Huawei’s official communications.
Industry observers will be keenly watching for the type of content @菊厂小喇叭 will share. It could range from product announcements and software updates to responses to industry news and direct engagement with consumer feedback. The establishment of this account suggests Huawei is looking to enhance its direct line of communication with the public and manage its brand narrative more proactively.
IT Home will continue to monitor developments regarding the @菊厂小喇叭 account and provide further updates as they become available.
