Honor is set to redefine smartphone design with its upcoming Honor 700 series, featuring an innovative AI-powered display on the back panel. This significant design overhaul, dubbed the ‘big upgraded design concept,’ represents the most substantial visual leap in Honor’s digital series history, aiming to offer users unprecedented avenues for self-expression and interaction.
According to Fan Fei, President of Honor Terminal Co., Ltd.’s product line, the evolution of the Honor 700 series design stems from a deep understanding of user needs. She highlighted the previous generation’s magnetic add-on screen, which resonated with users by evoking the nostalgia of digital pets. Fei believes this appeal lies in satisfying the fundamental human desires for self-expression and companionship.
The new AI display on the rear of the Honor 700 series directly builds on this philosophy. It empowers users to freely customize content and display personalized themes. Honor has also reimagined the ‘digital pet’ concept with AI integration, allowing these virtual companions to interact with users without occupying the main screen or interrupting ongoing tasks.
A suite of features has been developed around this novel rear display, including a rear selfie camera function, AI-driven interactivity, and a variety of customizable themes. Official imagery suggests the rear display will also support practical functions like pulse monitoring, blood oxygen level tracking, and flight reminders, significantly enhancing its utility.
The overall design of the Honor 700 series incorporates an industry-first suspended glass technology. The rear display is integrated into an ‘ice island’ module, creating a visual effect of being suspended. The body is crafted from a single piece of glass using cold carving techniques and multi-layered thin constructions. A matte-finished metal frame, rounded corners with dual curvature alignment, and ultra-narrow bezels on all four sides contribute to a minimalist and harmonious aesthetic.
Addressing potential concerns about the impact of the rear display on thickness, battery life, and ergonomics, Fan Fei assured that Honor has found a balance. “The rear display can be added, but the overall thickness of the body should not increase. Battery life and ergonomics are where we will not compromise,” she stated. Thanks to a meticulously engineered internal architecture, the Honor 700 series achieves a slim profile of just 7.96mm while housing the largest battery capacity in its segment. Additionally, the devices feature a customizable quick-access button, similar to those found on flagship models, enabling users to swiftly launch desired functions.
Honor has previously revealed official images showcasing four color options for the 700 series: Sky Blue, Rose Mist, Cold White, and Blues. Fan Fei hinted that these are just part of the broader innovations planned for the Honor 700 series, with more details to be revealed incrementally.
