Xiaomi’s Youpin platform has just launched a new crowdfunding campaign for the Mijia 3kg Washer for Shoes. This innovative appliance aims to simplify the chore of cleaning footwear, making it accessible to a wider audience at a compelling price point.
Key Features and Design
The Mijia 3kg Washer boasts a minimalist, white design characteristic of the Mijia family, ensuring it will blend seamlessly into any laundry room or balcony cabinet. At its core, the appliance utilizes a high-speed rotating drum to generate a 3D water flow. This dynamic water action is designed to thoroughly clean the entire shoe, from the upper and sole grooves to the inner lining. Complementing the water flow are integrated brushes – both at the bottom and on the sides – forming a 360° cleaning matrix.
The company claims an impressive washing purity ratio of 0.9, suggesting a high level of cleanliness for your shoes. Beyond just visual cleanliness, the washer also offers dual protection against bacteria and fungi. Rigorous testing has shown its effectiveness in removing common microbes, including 99% of *Trichophyton rubrum* (a common cause of athlete’s foot), 99.8% of *Escherichia coli*, and 99.6% of *Staphylococcus aureus*. Furthermore, it demonstrates a 99.99% inhibition rate against the growth of *E. coli* and *S. aureus*. To prevent secondary contamination from sediment, the washer is equipped with a self-cleaning function for its drum.
Versatility and Convenience
This new shoe washer is designed to accommodate a wide range of footwear, including sports shoes, casual shoes, children’s shoes, canvas shoes, skate shoes, and sports slides. Users can conveniently wash 2-4 pairs of shoes in a single cycle, eliminating the need for tedious manual scrubbing. The operation is straightforward: simply open the lid and press a single button to start the washing process.
The Mijia 3kg Washer for Shoes offers eight distinct wash programs to cater to various cleaning needs: Standard Wash, Strong Wash, Quick Wash, Sterilize Wash, Multi-Purpose Wash, Rinse & Spin, Spin Only, and Drum Clean. For added convenience, it features a 24-hour reservation function, allowing users to schedule washes in advance. For those in a hurry, a 20-minute rapid wash cycle is available, which operates even with the shoelaces still attached, further simplifying the process.
Crowdfunding Details
The crowdfunding campaign for the Mijia 3kg Washer for Shoes commenced on November 2nd and will run until November 9th. The starting price for the crowdfunding period is set at 799 Yuan (approximately $112 USD). This pricing strategy makes advanced shoe-cleaning technology more accessible, potentially appealing to athletes, families, and anyone who values clean and hygienic footwear.
Xiaomi continues to expand its ecosystem of smart home appliances, with the Mijia 3kg Washer for Shoes being the latest addition. The product emphasizes practicality, efficiency, and hygiene, addressing a common household task with a technologically advanced solution.
