WhatsApp has recently updated its Channels feature to allow brands, celebrities, and public figures to connect with their audiences even better. Launched in late 2023, the Channels feature allows these users to send messages directly to their followers.
Mark Zuckerberg, CEO of Meta, has announced that four exciting new features have been added to WhatsApp Channels. Let’s talk about them here.
WhatsApp Channels features
First, channel administrators can now send voice messages. This is great for quick updates, sharing behind-the-scenes snippets, or simply communicating with subscribers.
In addition, polls have appeared in Channels. If you’ve used polls in WhatsApp groups, you know how convenient they are. Now administrators can ask followers for their opinions on various topics, such as new product ideas or what kind of content they prefer.
Another important change is that channels can now have multiple administrators. This is especially useful for large organizations or brands that need to keep the channel active and respond quickly to messages.
Finally, subscribers can share interesting updates from channels in their WhatsApp status. This means that more people can see these updates, helping channels to expand their audience.
These updates are no longer in the testing phase, so they will soon be available to everyone. While there is no exact date for their release, it is clear that these new features will make WhatsApp Channels even more engaging and interactive for both administrators and subscribers.
With the ability to send voice messages, create polls, have multiple administrators, and allow followers to share updates, WhatsApp is making great strides in improving how people communicate and share content on its platform.
