Threads‘ latest test could help authors and other users understand more about how their posts are performing on the platform. The company is testing an enhanced version of its analytics feature that will show users statistics on specific posts, Adam Mosseri said in an update.
Until now, Threads had an “insights” feature, but it showed aggregated statistics for all posts, so it was difficult to determine which posts were effective. Now, insights will be able to show detailed metrics for specific posts, including views and engagement. They will also break down metrics by followers and non-followers.
“Now that your posts will be shown to more people who follow you, it’s especially important to understand what resonates with your existing audience,” Mosseri writes. Threads recently updated its much-criticized “for you” algorithm to show more posts from accounts you follow rather than random, unrelated accounts.
This change may also respond to criticism from Threads creators, who have said that they often don’t understand how the program’s algorithm works. More detailed analytics could also help Meta attract more brands to the app, as the company is reportedly preparing to launch advertising on the service next month.
