Continuing the shuffling of leadership positions at Sonos, Chief Marketing Officer Jordan Saxemard has left the company. His departure is effective immediately. The news was announced during an internal conference call on Monday. Lindsey Whitworth, who has been working at Sonos for more than 20 years, will temporarily lead the brand’s marketing.
The company’s employees are pleased that Whitworth has taken over the position. She is a longtime Sonos veteran who understands the company’s culture and customer base, and handing her the marketing reins is another move by interim CEO Tom Conrad to show the rank and file that he is serious about getting Sonos back on track in 2025.
Saxemard joined Sonos in May 2024 after nearly three years at Dyson and was hired by former CEO Patrick Spence. From what I’ve been told, he was never a fan of the audio brand’s mission. He was also unlucky enough to immediately face a difficult challenge when Sonos prematurely released an updated mobile app that had bugs and lacked some features.
“Chief Marketing Officer Jordan Saxemard has left Sonos,” said Erin Pategas, a spokeswoman for the company, in a statement, “and we thank him for his contributions to the company. “We thank him for his contributions to the company. Lindsay Whitworth, Vice President of Global Consumer Direct, will temporarily lead the marketing team. A search for a new head of marketing is currently underway.”
During a conference call last week, Sonos declined to provide any information on Ace headphone sales, although CFO Saori Casey acknowledged that the company’s first-ever headphones were disrupted by software issues. In hopes of overcoming this problem, Sonos spent heavily on marketing Ace, including a campaign in the New York subway that was hard to miss, but these ads rarely emphasized the product’s unique features, such as TV Audio Swap. Sonos also invested millions of dollars in holiday marketing, despite the fact that the app continued to disappoint customers.
Conrad emphasized that improving the core Sonos user experience remains his top priority. “To be honest, there is still a lot of work to be done to meet my requirements. That’s why we’re focusing on three areas: performance and reliability, usability, and design and new experiences,” he said during a conference call.
