Reddit is launching a new feature for advertisers that allows them to place positive posts from Reddit users directly below their ads.
The new alpha version of the feature, called Conversation Summary Add-ons, “dynamically integrates positive content from Reddit users directly below advertisers’ ads, putting community conversations at the center of users’ attention and combining artificial intelligence-driven performance with real human perspectives,” Reddit said in a statement.
As Reddit shows, you will be able to scroll through the posts that appear under the ads. You will also see a summary of what Reddit users are saying about the advertiser. Jackbox Games and Lucid are alpha testers of this feature.
At the heart of this new feature is an “engine” that Reddit calls Reddit Community Intelligence. According to the company, Reddit Community Intelligence can turn the platform’s more than 22 billion posts and comments “into structured information for smarter marketing decisions.”
As part of today’s announcements, which Reddit is making in conjunction with the Cannes Lions festival, the company is also introducing a “scalable AI-powered social listening tool” called Reddit Insights. “Based on proprietary metadata, it provides accurate, real-time insights that help marketers confidently plan campaigns, test creative ideas, and make smarter business decisions,” Reddit says.
