Jaguar Land Rover (JLR) said it is delaying deliveries to the United States this month until it decides how to respond to the sweeping tariffs announced by President Donald Trump this week, The Guardian reports.
“As we work through the new trading terms with our business partners, we are taking some short-term measures, including a pause in shipments in April, as we develop our medium to long-term plans,” JLR said in an interview with The Guardian. The automaker is responding to a 25 percent tariff on imported cars that went into effect on Thursday and could add $5,000 to $10,000 or more to the price of a new car in the United States.
JLR said this week that its business remained “resilient,” but residents of the city where its cars are made were not optimistic, with one telling The Guardian that the tariffs could lead to job losses. About a quarter of the 400,000 vehicles JLR sells each year go to American buyers, as The Sunday Times noted in its article about today’s pause. It is believed that the automaker has enough on-hand inventory in the U.S. to last about two months, and it will take about 21 days to resume deliveries, the Times writes.
JLR is not alone in its concerns. Earlier this week, Nintendo blamed Trump’s new tariffs for delaying pre-orders for its Switch 2 game console in the US, which was originally scheduled for April 9. Following the announcement of the tariffs, the US stock market lost $6.6 trillion in two days – a record, according to The Wall Street Journal – and industries are bracing for a negative impact on the cost and availability of virtually everything, including powerful GPUs used by artificial intelligence companies, gadgets of all types, and even board games.
