Lead generation is an important part of sales. According to Hubspot’s data from last year, 62% of marketers consider lead generation to be the most difficult part of their job. This is primarily due to increased competition and an overabundance of information, which makes it difficult for companies to find leads. However, the development of technology can make almost any job easier. And lead generation is no exception. And one of the key ways to optimize this work is through artificial intelligence.
Nazar Mysholivskyi, CEO and Co-founder of LNOKS, told how AI can automate and facilitate the lead generation process on LinkedIn;
Why LinkedIn?
According to an eMarketer survey, 80% of B2B marketers around the world use LinkedIn, as it is the largest business contact database in the world. YouTube ranks second (63%), and Facebook is third (57%).
According to Nazar, the statistics of lead generation on LinkedIn at LNOKS are as follows: “On average, we generate 250 – 300 leads per month on LinkedIn, with 4% of the total number of leads being ‘strong opportunities’. The overall conversion rate is about 1-1.5%.”
Lead generation tools
Among the lead generation tools used by the company:
Bardeen.ai to entrust monotonous work to AI, such as searching for information, filling in tables, working with messengers and social networks, etc.
Salesflow.io is a LinkedIn service that helps simplify the entire process of prospecting, emailing, and many other tools.
Expandi also automates work with LinkedIn and Email Outreach. It is able to automate interaction with leads, search for prospects, personalize communication with them, and has other features.
ChatGPT can also be considered a lead generation tool, as it can prescribe the image of an “ideal buyer”, find prospects, help with setting up initial contact with them, and much more.
Which lead generation strategy is better to follow on LinkedIn?
“The main thing is personalization. At LNOKS, we work with different domains: SaaS, FinTech, Web3, AI. And we develop our own strategy for each specific domain. Thematic content, online networking, activity on the pages of relevant opinion leaders of each domain.
To automate content creation, we use the Taplio AI app, which helps us create, edit, and post content at a specified time. With the right promoting skills, you can get articles personalized specifically for your brand. Every strategy can be effective if you approach it with a clear plan and set KPIs.”
Checklist for lead generation on LinkedIn
- Paint the image of the “ideal buyer”;
- Identify the target audience;
- Write scripts for initial contacts;
- Get the funnel and Sales Workspace ready;
“And another thing that can be considered a mistake in lead generation now is not using AI tools that can significantly save the team’s time. For example, Taplio can save hours on writing a weekly or monthly content plan. ChatGPT can also save hours by generating ideas for emails to potential leads. The time Gamma saves on creating presentations is measured in days, and HeyGen or Synthesia can save weeks for a company’s intro video.”
Thus, artificial intelligence can be used in lead generation. And it will perform monotonous work faster and more accurately than humans, saving the team time that can be used for other business development activities.
