The latest figures reveal a strong debut for Apple’s new iPhone 18 Pro series in China, with initial sales significantly outpacing its predecessor. Digital analyst @RD观测 reported that approximately 322,800 units of the iPhone 18 Pro and 18 Pro Max were sold out on their launch day. This impressive figure represents a 130% increase compared to the iPhone 17 Pro series’ launch day sales.
iPhone 18 Pro Series Performance Breakdown
Within the initial sales, the iPhone 18 Pro accounted for approximately 44.5% of the total units sold, while the larger iPhone 18 Pro Max captured a larger share at 55.5%. This suggests a continued consumer preference for the larger, more feature-rich Pro Max model.
Key Features Driving Sales
The iPhone 18 Pro series, officially unveiled at Apple’s September 10th, 2026, fall event, includes the iPhone 18 Pro and 18 Pro Max. These devices entered the market with starting prices of ¥9,999 and ¥10,999 respectively. A significant technological leap is the integration of the A20 Pro chip, manufactured using a 2nm process technology. This chip, leveraging packaging techniques inspired by Apple’s M-series chips, sets new benchmarks for both performance and power efficiency on the iPhone.
Further enhancing the user experience, both models feature a more compact Dynamic Island. The camera system has also seen a substantial upgrade, boasting a new 48-megapixel fused main camera with an adaptive aperture. This allows for greater flexibility in capturing stunning photos and videos under various lighting conditions.
Market Reception and Precedents
The strong launch day sales follow a trend of robust demand for Apple’s Pro iPhones in the Chinese market. Previous reports indicated that the iPhone 17 series itself had already achieved impressive sales figures, with rumors suggesting domestic sales surpassed 40 million units. E-commerce platforms also reported exceptional initial performance for the iPhone 18 Pro series. JD.com noted that within the first hour of availability, 30,000 users nationwide had already received their new devices. Similarly, Taobao’s flash sales saw pre-order sales double compared to the iPhone 17 Pro series in the first hour, indicating explosive demand.
Further reports highlighted the overall success of the launch, with the Pro Max model being the top seller and the Burgundy color option being particularly popular. This enthusiastic reception underscores the continued strength of Apple’s premium smartphone offerings in one of its most critical markets.
