Sony is expanding its collaboration with Sanrio, bringing a special edition of the Xperia 10 VIII smartphone to Taiwan. This isn’t the first time these two brands have teamed up this month, as Sony recently announced a range of Hello Kitty-themed headphones, including the WH-1000XM6, WH-CH730N, and WH-CH530 models. Now, the partnership extends to Sony’s smartphone line.
Xperia 10 VIII x Hello Kitty Limited Edition Set Unveiled
The new “Xperia 10 VIII x Hello Kitty Limited Special Edition” package, announced on a Thursday, includes the Xperia 10 VIII smartphone itself. Interestingly, the phone itself does not feature any Hello Kitty branding, engravings, or prints. Instead, the collectible aspect comes with the accompanying accessories and digital content.
The bundle is designed for fans of the iconic character and includes:
- The Xperia 10 VIII smartphone
- An exclusive Hello Kitty-designed crossbody bag
- An exclusive Hello Kitty-designed tote bag
- Three original Hello Kitty-designed desktop wallpapers available digitally
This special edition set is priced at 22,390 New Taiwan Dollars, which is approximately 4,713 Chinese Yuan, according to current exchange rates.
Xperia 10 VIII: Key Features
Under the hood, the Xperia 10 VIII is powered by the Qualcomm Snapdragon 6 Gen 3 processor. It comes equipped with 8GB of RAM and 128GB of internal storage. The device also supports eSIM technology and is compatible with microSD cards for expandable storage. Sony has also highlighted an improvement in screen brightness, noting it’s approximately 50% brighter compared to its predecessor.
While the smartphone itself remains unadorned with Hello Kitty graphics, the limited edition bundle offers a unique way for fans to combine their love for the popular character with Sony’s mobile technology. The collaboration underscores a growing trend of unique co-branded merchandise that appeals to specific fan bases, merging popular culture icons with consumer electronics.
