The vivo X300 Ultra smartphone has seen a significant price adjustment across all its configurations, with increases ranging from 500 to 2,000 Yuan. This price hike was announced by Weibo blogger @旺仔百事通 and confirmed on vivo’s official mall.
Updated Pricing Details
The new pricing for the vivo X300 Ultra is as follows:
- 12GB+256GB: Increased from 6,999 Yuan to 7,499 Yuan (a 500 Yuan rise).
- 12GB+512GB: Increased from 7,499 Yuan to 7,999 Yuan (a 500 Yuan rise).
- 16GB+512GB: Increased from 7,999 Yuan to 8,999 Yuan (a 1,000 Yuan rise).
- 16GB+1TB Satellite Communication Edition: Increased from 8,999 Yuan to 9,999 Yuan (a 1,000 Yuan rise).
- 16GB+1TB Photographer Set: Increased from 11,999 Yuan to 13,999 Yuan (a significant 2,000 Yuan rise).
Context of the Price Increase
This price adjustment comes amidst a global trend of rising memory costs in smartphones. According to a report by Counterpoint Research dated July 29, 2026, smartphone memory prices experienced a quarter-on-quarter increase of over 80% in the second quarter of 2026. This surge has led to a situation where, as noted by Weibo blogger @数码闲聊站, memory has become the largest component of a smartphone’s Bill of Materials (BOM) cost, even surpassing the price of the SoC (System on Chip).
The vivo X300 Ultra, which was released in March 2026, features the Snapdragon 8 Gen 3 Supreme Edition processor and advanced camera capabilities, including Zeiss telephoto lenses equivalent to 200mm and 400mm (G2 and G2 Ultra, respectively). The increase in its price likely reflects the escalating component costs, particularly for memory modules.
Industry-Wide Price Adjustments
The vivo X300 Ultra is not an isolated case. Several other major smartphone manufacturers have also implemented price increases or are facing pressure to do so due to the rising costs of components. Recent reports have indicated similar price adjustments from brands like Apple, Huawei, Xiaomi, and Honor. For instance, Apple reportedly saw price hikes on its iPhone 17 series, and Samsung has also been mentioned as planning to increase prices for its Galaxy S26 series due to memory cost fluctuations. Counterpoint Research forecasts an approximate 15% increase in the global average selling price (ASP) of smartphones in 2026, with new models potentially seeing a 25% rise.
The situation has become so pronounced that some manufacturers have reportedly scaled back production plans for flagship devices, with some considering reductions of 30%-50% due to the extreme price increases.
