BMW China has announced a significant shift in its sales strategy for the upcoming new generation of the BMW iX3. In a move designed to simplify the purchasing process and ensure consistent pricing across the country, the new iX3 will be the first BMW model in China to adopt a nationwide unified pricing model.
A New Era of Car Buying
The “nationwide unified price” system means that the base price of the vehicle, along with the cost of any optional extras, will be standardized across all dealerships in China. This eliminates the need for customers to shop around at different dealerships to compare prices, promising a more straightforward and less stressful buying experience.
Furthermore, BMW is enhancing transparency and convenience by allowing customers to place their orders online. This digital-first approach is expected to streamline the entire purchase journey, making it easier for consumers to acquire their new iX3.
New Generation iX3 Unveiled
The new generation BMW iX3 made its debut with pre-orders opening at the Chengdu Auto Show on August 21st, with official deliveries set to commence in November.
Pricing and Trims:
The initial pricing for the new generation BMW iX3 has been revealed, with three distinct models available:
- New generation BMW iX3 30L: Starting from 269,900 RMB
- New generation BMW iX3 40L xDrive: Starting from 299,900 RMB
- New generation BMW iX3 50L xDrive: Starting from 339,900 RMB
Key Features and Technology:
BMW is equipping the new iX3 with a generous package of standard features, boasting nearly 40 high-value configurations. These include:
- Digital Angel Wings illuminated grille
- M Sport Package
- Sixth-generation BMW eDrive electric drive system
- BMW Intelligent Driving Assistance System
- BMW AI Personal Assistant with personalized AI Graphics Component
- Heated steering wheel
- Advanced three-zone climate control
- Heated front and rear seats
- Ventilated front seats
- Harman Kardon Hi-Fi audio system
Dimensions and Performance:
The new iX3 measures 4885mm in length, 1895mm in width, and 1635mm in height, with a substantial wheelbase of 3005mm. Under the hood, it’s built on an 800V high-voltage architecture, promising impressive efficiency with a claimed energy consumption of just 15.1kWh per 100 kilometers. The CLTC range is projected to exceed 900 kilometers.
For those seeking more power, dual-motor all-wheel-drive variants are available, delivering a combined output of 351kW (477 horsepower). Charging is also rapid, with the ability to add 400 kilometers of range in just 10 minutes, and charging from 10% to 80% in approximately 21 minutes.
Intelligent Driving Capabilities:
The intelligent driving system, jointly developed by BMW and Momenta, offers an end-to-end solution that covers a full range of scenarios on both city streets and highways, aiming to provide a seamless and safe autonomous driving experience.
This adoption of a unified pricing model and a host of advanced features positions the new generation BMW iX3 as a compelling option in China’s rapidly evolving electric vehicle market.
