Google has just announced a small feature for its Chrome web browser. It will now display AI-generated reviews of online stores to make shopping “safer and more efficient.”
The feature is available by clicking on the icon to the left of the web address in the browser. A pop-up window appears that tells you about the store’s overall reputation, including information about product quality, prices, customer service, and return policy. The AI creates these pop-ups by scanning user reviews from various partners, including Reputation.com, Reseller Ratings, ScamAdviser, Trustpilot, and others.
Currently, the service is only available for US buyers, and the only language it works in is English. It is also currently tied to the desktop browser. We reached out to Google to find out if and when this feature will appear on mobile devices. The company did not confirm anything when TechCrunch asked a similar question.
This could help Google compete with Amazon, which already uses artificial intelligence to summarize product ratings and more. This is just the latest step the company has taken to introduce artificial intelligence into the shopping experience. Google recently introduced the ability to virtually try on clothes and makeup, and is developing tools to provide personalized product recommendations and improved price tracking.
