Peloton continues to expand its product portfolio beyond exercise bikes and treadmills with a new strength training app called Peloton Strength+. The iOS-only app will give current and future Peloton subscribers access to audio-assisted strength training workouts that can be performed in the gym.
The fitness company started testing a beta version of the app in September, which, according to Peloton, allowed users to bookmark their own workouts and change the order of movements. The final version also includes a tool for creating new workouts based on how much time you have, your experience level, or the equipment you have, instructional videos with instructions, and “in-ear workouts” to help you keep up with your workouts. Like many other fitness apps, Strength+ can also connect to your Apple Watch to display metrics such as heart rate and calories burned, and it allows you to record weight and reps from your wrist. None of these features are radically different from the capabilities of other popular apps like Fitbod or SmartGym, with the exception of Peloton’s focus on audio and the company’s list of popular fitness instructors.
In the years after the pandemic, Peloton struggled to adapt to the changing demand for its subscription equipment. Not everyone wanted to have a Peloton treadmill or bike in their living room when it became possible to pay less to use them in public places. Since then, Peloton has tried various strategies to regain its popularity: making it possible to access Peloton workouts without expensive equipment, launching a fitness tracking camera called Guide with a strength training focus similar to Strength, and even selling a rowing machine. Nothing compared to the high sales the company achieved during the pandemic. Selling subscriptions to the Peloton app and Strength+ seems like a viable way to grow in the inevitable future when most people are not interested in Peloton equipment.
Peloton Strength+ will be available for a limited time at $1 per month for the first six months. After that, Strength+ subscriptions will cost $9.99 per month. Current Peloton All Access, Guide, and App+ subscribers can use Strength+ at no additional charge.
